Non professional - Genre - informal/ relaxed.
Directed at an maudience who enjoy/appreciate coffee
shots of the products they're selling
lots of varied shots - long shots, establishing shots, close ups , cut ins etc.
Non diegetic sound- uplifting music ( links to coffee )
voiceover
the music is smooth, relaxing and soft so creates a pleasant mood.
Emirates Promotional Video
Professional/Business genre
Aimed at people wishing to visit or interested in dubai + UAElots of shots of things to do , tracking shots, mid shots.
shots of logo's
loads of information
anybody who's a business person ,
no voiceover but the music at the start has an arabic vibe to it.
match on actions.
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