Tuesday 2 May 2017

MUSIC VIDEO ANALYSIS 2



Drake - Energy

This is more a narrative and performance music video as Drake transforms into several notable celebrities including Oprah Winfrey, Justin Bieber, Miley Cyrus, Rob Ford, Kanye West, and Barack Obama. In each of these iterations of different celebrities, Drake mimes along with the song. Between these clips is monochromatic footage of Drake and his entourage. At the end of the video a child version of Drake is seen in a field with other children, who act like bullies towards him. At the end of the video, the young Drake stands still in the field, while another child but with Drakes face points a toy gun at him.



Drake is acting as both the narrator and participant in the video as this helps improve the authenticity in a way that seems as if he is looking back and rapping about past experiences from his life. This is the soul and heart of the video as the editing keeps cutting back to him rapping and reminding us that this may be real. In terms of star image Drake is dancing, which is common in many of his music videos like Hotline Bling, as well as other artists videos such as Rihanna's Work and A$AP ROCKY's F**kin' Problems.



There are times in the video that illustrate Drake's lyrics. He raps the line 'I bought this one a purseI bought this one a truckI bought this one a house', and on each lyric the video cuts to different shots of a woman with a purse, then a shot of a car, and then to a shot of a man outside a house.



A contradiction in the video is how Drake seems to be rapping about himself and how he's 'got a lot of enemies' yet in the video he is acting as different celebrities and not his actual self. It is as if he is making fun of these other celebrities in an attempt to start a spat and therefore gain enemies.

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