Key Terms
Production Research (Textual Analysis): The research conducted to inform the production process of a media product, eg, techniques, locations, genre ect.
Market Research (Qualitative): more thorough investigation into the
reasons why products are produced and how they appeal to the consumer
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Audience Research (Quantative): the analysis of who consumes what the media produces and why.
Involves material and information which has been found ‘for the first time’ by the researcher.
This would include material found using techniques such as:
Information or material which is collected by looking at the findings of others.
Secondary research techniques would include:
There are many techniques that can be employed when researching. However it is vital that you choose the right one to ensure that your information is:
Reliable: whether this can be trusted as a source of information. Could it be biased by peoples opinions or effected by flaws in their research methods? If this activity was done again, would it get the same results?
Validity: the relevance of information to your investigation. Can you determine that it proves what you think it does (Ie. If an interviewee reveals something can you give a direct quote that backs this up?)
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Audience Research (Quantative): the analysis of who consumes what the media produces and why.
Types of Research
Primary:Involves material and information which has been found ‘for the first time’ by the researcher.
This would include material found using techniques such as:
- Observations made when viewing a show, performance or on visiting a location
- Interviews with people
- Reports of meetings/discussions with people
- The collection of information from quenstionnaired or surveys
- Focus group activities
Information or material which is collected by looking at the findings of others.
Secondary research techniques would include:
- Referring to books, journals, magazines and newspapers
- Gathering information from the internet
- Making notes on information presented on audio visual formats like DVDs, videos or CDs
There are many techniques that can be employed when researching. However it is vital that you choose the right one to ensure that your information is:
Reliable: whether this can be trusted as a source of information. Could it be biased by peoples opinions or effected by flaws in their research methods? If this activity was done again, would it get the same results?
Validity: the relevance of information to your investigation. Can you determine that it proves what you think it does (Ie. If an interviewee reveals something can you give a direct quote that backs this up?)
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