Brand Identity- The only brand identity in the video is the fact that it shows the campus' buildings and facilities, which I feel is something the video could improve upon simply by having the university's logo at the start or end of the video, or even having a voiceover or testimonials.
Mode of Address- There is no dialogue in this video but simply cinematic shots showing life on campus as a relaxing and uplifting time, and this high production value creates a professional and informal mode of address, so students know they will have a laid back and enjoyable time.
Target Audience- The target audience for this video is potential university students that are considering where to go for their education. The university business is a very competitive one and they need to attract as many students as possible to build their reputation and make as much money for the government and country. This means that the campus' often create high quality promotional videos that showcase the campus and facilities to make the centre appealing.
Technical Conventions- The video uses a lot of shots with a shallow depth of field and this helps to create a soft looking video. This probably wasn't done to create a meaning but simply to give the video a certain look and feel. It also uses a lot of slow tracking shots which adds to the calm and relaxed feeling of the short.
Mode of Address- The video is very professional with a high production quality. The video doesn't follow a strong narrative of sorts but just showcases all of the best parts of Japan. It also has an inspiring uplifting mood which is conveyed by the music paired with the beautiful visuals which portrays the country is a glamorous way.
Target Audience- This is another video that targets a mainstream audience and as many people as possible. It includes footage relating to religion, architecture, urban life, culture, gaming and even music. The aim of the video is to attract as many people as possible so this is a suitable approach to the video.
Brand Identity- In the case of this video the identity doesn't belong to a brand but the country at large. It focuses on regional and cultural iconography and also has a stamp at the end representing the country.
Technical Conventions- The video makes large use of hyperlapses which are essentially timelapses but shot on a moving trajectory to help cover a large amount of ground and showcase many things all in a short amount of time. This is suitable for the video because it shows how jam packed the country is and how much there is to offer in often small spaces. This helps to show both the beautiful scenic areas and also the busy urban cities.
No comments:
Post a Comment